An end-to-end playbook for launching a B2B SaaS podcast that builds pipeline, not just downloads — covering show strategy, guest-led ABM, production infrastructure, a multi-episode launch, atomic repurposing, and proving ROI. Grounded in the Syntropy operating model.
Covers: Show Thesis & Audience, Format & Series Architecture. The Navigator's work — decide who the show is for and what it is for before a single episode is recorded.
Define the Show Thesis; Map the Competitive Podcast Landscape; Set Podcast Goals & Success Metrics
Define the Show Thesis
Write a one-sentence thesis that states exactly who the show is for and what change it creates for them, anchored to your ICP.
Map the Competitive Podcast Landscape
Audit the shows your ICP already listens to, identify the white space, and define how your show will be different and better.
Set Podcast Goals & Success Metrics
Define the show's OKRs and the download/engagement benchmarks you'll measure against, with pipeline — not vanity downloads — as the north star.
Choose Your Format & Episode Structure; Plan the Season & Publishing Cadence; Name & Visually Brand the Show
Choose Your Format & Episode Structure
Select the show format (interview, solo, narrative, panel) and design a repeatable episode structure with a deliberate arc.
Plan the Season & Publishing Cadence
Decide season length, episode count, and a sustainable cadence — and commit to consistency, the single biggest predictor of podcast survival.
Name & Visually Brand the Show
Create the show name, cover art, and audio/visual identity so the brand cuts through instantly and reinforces the company brand.
Covers: Guest Strategy & Booking, Content Preparation & Interviewing. Turn the guest list into an account-based growth engine and prepare conversations worth listening to.
Build the Dream-100 Guest List; Build the Guest Outreach & Booking System
Build the Dream-100 Guest List
Turn guest selection into an account-based marketing motion: a curated list of dream accounts, prospects, customers, and influencers you want a relationship with.
Build the Guest Outreach & Booking System
Create the outreach templates, booking workflow, and instant scheduling that make it easy for busy guests to say yes and show up.
Research Guests with the Why/How Ladder; Design the Episode Question Framework & Pre-Interview Brief; Run a Great Interview: The Recording-Day Playbook
Research Guests with the Why/How Ladder
Use the Why/How Ladder interview technique to research each guest and surface the non-obvious story only they can tell.
Design the Episode Question Framework & Pre-Interview Brief
Build a reusable question framework that maps to your episode structure, plus a guest brief that sets up a great recording.
Run a Great Interview: The Recording-Day Playbook
A repeatable recording-day checklist that gets clean audio and a great conversation every time.
Covers: Recording & Post-Production, Hosting & Distribution. The Engineer's domain — build the systems that scale syntropy without losing signal quality.
Build the Recording Stack & Audio Quality Standards; Define the Editing & Post-Production Workflow; Create SEO-Optimized Show Notes & Transcripts
Build the Recording Stack & Audio Quality Standards
Choose the recording tools and set the audio/video quality standards that make the show sound professional from episode one.
Define the Editing & Post-Production Workflow
Standardize and templatize the editing pipeline so every episode is produced the same way at predictable cost and quality.
Create SEO-Optimized Show Notes & Transcripts
Produce templatized show notes, transcripts, and chapters that make every episode discoverable and repurposable.
Set Up Hosting, RSS & Directory Distribution; Configure Podcast Analytics & Attribution
Set Up Hosting, RSS & Directory Distribution
Choose a hosting platform, configure the RSS feed, and distribute to Apple Podcasts, Spotify, YouTube, and the other directories your ICP uses.
Configure Podcast Analytics & Attribution
Set up the analytics and tracking that connect downloads to engagement and, ultimately, to pipeline.
Covers: Launch Plan, Promotion Engine. Launch with momentum and turn every episode into a system of atomic content that travels.
Execute the Multi-Episode Launch (Binge Bank)
Execute the Multi-Episode Launch (Binge Bank)
Launch with multiple episodes at once and a coordinated launch-week plan to maximize early momentum and directory ranking.
Build the Atomic Content Repurposing System; Activate the Guest Amplification Kit
Build the Atomic Content Repurposing System
Turn every episode into a system of atomic assets — clips, audiograms, quote cards, blog posts, social posts, and email — that travel far beyond the feed.
Activate the Guest Amplification Kit
Make it effortless for guests to share their episode by giving them a ready-made amplification kit — turning each guest into a distribution channel.
Covers: Audience Growth, Sustain & Monetize & Scale. Grow the right audience, connect the show to pipeline, and productize the engine so it runs without heroics.
Grow the Audience: SEO, YouTube & Cross-Promotion; Build the Listener-to-Pipeline Funnel
Grow the Audience: SEO, YouTube & Cross-Promotion
Run the organic growth plays that compound — search-optimized episode pages, YouTube, and cross-promotion with complementary shows.
Build the Listener-to-Pipeline Funnel
Connect the audience to revenue with clear calls-to-action, an email loop, and a defined path from listener and guest to opportunity.
Prove ROI with a Podcast Attribution Dashboard; Plan Monetization & Sponsorship; Productize the Production Engine & Run Season Retros
Prove ROI with a Podcast Attribution Dashboard
Build a single dashboard that ties the podcast to relationships and pipeline so leadership can see the show's real return.
Plan Monetization & Sponsorship
Decide whether and how to monetize directly — and why for most B2B SaaS shows, pipeline beats ad revenue.
Productize the Production Engine & Run Season Retros
Turn the whole show into a repeatable, productized system and run a structured season retro so the engine improves and survives.
